<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://www.citygreens.ai/blogs/Vertical-Farming/feed" rel="self" type="application/rss+xml"/><title>CityGreens Hydroponics - Blog , Vertical Farming</title><description>CityGreens Hydroponics - Blog , Vertical Farming</description><link>https://www.citygreens.ai/blogs/Vertical-Farming</link><lastBuildDate>Sat, 11 Apr 2026 06:42:15 +0530</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[Three Mistakes to Avoid in an A-Frame Vertical Hydroponic System]]></title><link>https://www.citygreens.ai/blogs/post/three-mistakes-to-avoid-in-an-a-frame-vertical-hydroponic-system</link><description><![CDATA[<img align="left" hspace="5" src="https://www.citygreens.ai/Images Used/NFT-A-Africa.jpg"/>A-frame NFT hydroponics is a type of hydroponic system where plants are grown on angled frames in a vertical arrangement. The frames are typically arr ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_1hculqVBkLOIz60nOgZ35g" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_XW6M28tBXRb6A9VtB74Xaw" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_QzkMqh7pOHeBl6A990ETBw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-6 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_NIy4-aaz4TwrjsQrwvzT2Q" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_NIy4-aaz4TwrjsQrwvzT2Q"] .zpimage-container figure img { width: 535px ; height: 300.94px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_NIy4-aaz4TwrjsQrwvzT2Q"] .zpimage-container figure img { width:723px ; height:406.69px ; } } @media (max-width: 767px) { [data-element-id="elm_NIy4-aaz4TwrjsQrwvzT2Q"] .zpimage-container figure img { width:415px ; height:233.44px ; } } [data-element-id="elm_NIy4-aaz4TwrjsQrwvzT2Q"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/Images%20Used/NFT-A-Africa.jpg" width="415" height="233.44" loading="lazy" size="fit"/></picture></span></figure></div>
</div></div><div data-element-id="elm_nS1IQurjaPfnRvCuAC-w4w" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-6 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_VvuHX_5B9YmzT1h0d64CHA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_VvuHX_5B9YmzT1h0d64CHA"].zpelem-heading { border-radius:1px; } </style><h3
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true">A-Frame NFT Hydroponic System</h3></div>
<div data-element-id="elm_gLrT7oYZqwyppOKMsc32iA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><p><span style="color:inherit;">A-frame NFT hydroponics is a type of hydroponic system where plants are grown on angled frames in a vertical arrangement. The frames are typically arranged in an &quot;A&quot; shape, hence the name A-frame. The plants are grown in channels on the angled surfaces of the frames, and a thin film of nutrient-rich water flows over the roots of the plants.</span><br></p></div>
</div></div></div><div data-element-id="elm_Y5bLScvAdfjBI4bYZ5TYpw" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_Y5bLScvAdfjBI4bYZ5TYpw"].zprow{ border-radius:1px; } </style><div data-element-id="elm_7DIqd_ZKrygP1sAmyzsxXg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_7DIqd_ZKrygP1sAmyzsxXg"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_cHK9VOc6hnzprLQ2jp8Tlw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_cHK9VOc6hnzprLQ2jp8Tlw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;"><div>An A-frame NFT structure can have up to 20% more plants when compared with a horizontal NFT system. But if it is not implemented correctly, it can be less efficient when compared to growing in horizontal beds.</div><div><br></div><div><span style="color:inherit;font-weight:bold;">In this blog, we will discuss three common mistakes that people do when installing A-frame structures.</span><br></div></div></div>
</div></div></div></div></div><div data-element-id="elm_M3DkMGwsDMkYJimoNMyGyQ" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_M3DkMGwsDMkYJimoNMyGyQ"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_kp_rWPOmeTWzelFt6ACNAw" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_NFHdXAFQqegH2DDGjA5b1A" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-6 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_hbLXQFHKkIsAyPKArWROlA" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_hbLXQFHKkIsAyPKArWROlA"] .zpimage-container figure img { width: 535px ; height: 292.04px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_hbLXQFHKkIsAyPKArWROlA"] .zpimage-container figure img { width:723px ; height:394.66px ; } } @media (max-width: 767px) { [data-element-id="elm_hbLXQFHKkIsAyPKArWROlA"] .zpimage-container figure img { width:415px ; height:226.54px ; } } [data-element-id="elm_hbLXQFHKkIsAyPKArWROlA"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/Images%20Used/Mistake1-Too%20High.jpg" width="415" height="226.54" loading="lazy" size="fit"/></picture></span></figure></div>
</div></div><div data-element-id="elm_hD-_JSC8uK3u94NIwfF4Vg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-6 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_hD-_JSC8uK3u94NIwfF4Vg"].zpelem-col{ margin-block-start:39px; } </style><div data-element-id="elm_XN477I88LZnyQvEDh2i-ew" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_XN477I88LZnyQvEDh2i-ew"].zpelem-heading { margin-block-start:-29px; } </style><h3
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true">1. Height of A-Frame</h3></div>
<div data-element-id="elm_gR2znZP2Hhz2EQhkdqGSWg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><p><span style="color:inherit;">Naturally, when the height of the A-frame is too high it becomes increasingly difficult for any person to perform tasks like transplanting, taking care of the sapling or harvesting the plants. As such keep the height of A-frames to a level that is easily accessible by the workers in your farm.&nbsp;</span><br></p></div>
</div></div></div><div data-element-id="elm_ibLV40NxLbtRdFu89tigzg" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_ibLV40NxLbtRdFu89tigzg"].zprow{ border-radius:1px; } </style><div data-element-id="elm_TdpRlgvf2fs8E5Z7SoF2Mg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_TdpRlgvf2fs8E5Z7SoF2Mg"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_zt0L3rNlGey71VWKbLfH0A" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_zt0L3rNlGey71VWKbLfH0A"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_zt0L3rNlGey71VWKbLfH0A"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div></div></div></div></div><div data-element-id="elm_iFowSNCvb0947imNp11Gig" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg zspadding-space-none "><style type="text/css"></style><div class="zpcontainer-fluid zpcont-full-stretch"><div data-element-id="elm_zqVPduDP86QNXr8F3pv8Fg" data-element-type="row" class="zprow zprow-container zsspl-row-container zpalign-items-flex-start zpjustify-content-flex-start " data-equal-column=""><style type="text/css"> [data-element-id="elm_zqVPduDP86QNXr8F3pv8Fg"].zprow{ border-radius:1px; } </style><div data-element-id="elm_BLRm6INqmNadL7YzE0xTFw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-6 zpcol-sm-12 zspadding-space-allside-thick zpalign-self- zplight-section zplight-section-bg "><style type="text/css"></style><div data-element-id="elm_q162aZOaz2v4oR6sDDbGDw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_q162aZOaz2v4oR6sDDbGDw"].zpelem-heading { margin-block-start:-27px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true"><span style="font-size:28px;">2. Base Width</span></h2></div>
<div data-element-id="elm_w3tuaZzJS9s316ujj5XKRQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><p><span style="color:inherit;">You can indeed accommodate more plants in the same floor area by having a narrow base. But when the base is too narrow, the height of the A-frame increases, which poses operational difficulties. Also, an A-frame with a narrow base will have an increased plant density, which can limit the&nbsp; growth of the plants at the lowers levels due to increased competition for sunlight and space.</span><br></p></div>
</div></div><div data-element-id="elm_4dfbiJG6om7g53aNnWIQSQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-6 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_4dfbiJG6om7g53aNnWIQSQ"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_jnE4UJAbixsvSy7nm4Ja4Q" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_jnE4UJAbixsvSy7nm4Ja4Q"] .zpimage-container figure img { width: 520px ; height: 283.85px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_jnE4UJAbixsvSy7nm4Ja4Q"] .zpimage-container figure img { width:723px ; height:394.66px ; } } @media (max-width: 767px) { [data-element-id="elm_jnE4UJAbixsvSy7nm4Ja4Q"] .zpimage-container figure img { width:415px ; height:226.54px ; } } [data-element-id="elm_jnE4UJAbixsvSy7nm4Ja4Q"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/Mistake2%20-%20Too%20Narrow.jpg" width="415" height="226.54" loading="lazy" size="fit" data-lightbox="true"/></picture></span></figure></div>
</div></div></div></div></div><div data-element-id="elm_YcQYsgVGNN3Yru4lDdK8pA" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_YcQYsgVGNN3Yru4lDdK8pA"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_rGuqBejk8VxqLJ-r8yTibg" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_rGuqBejk8VxqLJ-r8yTibg"].zprow{ border-radius:1px; } </style><div data-element-id="elm__IbjzlEvEW2S3aAOjKRRhQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm__IbjzlEvEW2S3aAOjKRRhQ"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_8-EKYykYgeoKiDghJ-MMUQ" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_8-EKYykYgeoKiDghJ-MMUQ"].zpelem-heading { border-radius:1px; } </style><h3
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true">3. Growing Tall Plants</h3></div>
</div></div></div></div><div data-element-id="elm_OnDrVGyGj4WLTMokxZWr6w" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_zYsuwgljRquz3xZefqNXnQ" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start " data-equal-column=""><style type="text/css"> [data-element-id="elm_zYsuwgljRquz3xZefqNXnQ"].zprow{ border-radius:1px; } </style><div data-element-id="elm_WqG4Fh_3C90KkxTOXhJkGw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-6 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_-mioXlIwui9epfeb3Vs_dg" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_-mioXlIwui9epfeb3Vs_dg"] .zpimage-container figure img { width: 535px ; height: 355.12px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_-mioXlIwui9epfeb3Vs_dg"] .zpimage-container figure img { width:723px ; height:479.91px ; } } @media (max-width: 767px) { [data-element-id="elm_-mioXlIwui9epfeb3Vs_dg"] .zpimage-container figure img { width:415px ; height:275.47px ; } } [data-element-id="elm_-mioXlIwui9epfeb3Vs_dg"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/Images%20Used/Reduced%20growth.jpg" width="415" height="275.47" loading="lazy" size="fit"/></picture></span></figure></div>
</div><div data-element-id="elm_P5CC0LV3lKf7NfVpIuEojg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_P5CC0LV3lKf7NfVpIuEojg"].zpelem-heading { border-radius:1px; } </style><h3
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true">Sunlight &amp; Photosynthesis</h3></div>
<div data-element-id="elm_8rFbXulMdtaVBO-5aweDkw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_8rFbXulMdtaVBO-5aweDkw"].zpelem-text { border-radius:1px; margin-block-start:24px; } </style><div class="zptext zptext-align-center " data-editor="true"><span style="color:inherit;">In A-frame structures, the top-level plants will cast a shadow on the lower plants. This reduces the amount of sunlight that lower plants receive, thereby reducing the amount of photosynthesis and hence plant's size and yield.</span></div>
</div></div><div data-element-id="elm_19yEMRCPNF1-AD07xoT4sA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-6 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_GRxOGzDXs57zOlyA3GIVBg" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_GRxOGzDXs57zOlyA3GIVBg"] .zpimage-container figure img { width: 535px ; height: 355.12px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_GRxOGzDXs57zOlyA3GIVBg"] .zpimage-container figure img { width:723px ; height:479.91px ; } } @media (max-width: 767px) { [data-element-id="elm_GRxOGzDXs57zOlyA3GIVBg"] .zpimage-container figure img { width:415px ; height:275.47px ; } } [data-element-id="elm_GRxOGzDXs57zOlyA3GIVBg"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/Images%20Used/Growth%20Direction.jpg" width="415" height="275.47" loading="lazy" size="fit"/></picture></span></figure></div>
</div><div data-element-id="elm_P8maFpDJdIJES3znzG4W3g" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_P8maFpDJdIJES3znzG4W3g"].zpelem-heading { border-radius:1px; } </style><h3
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true">Plant Growing Direction</h3></div>
<div data-element-id="elm_c8NK77Dz-8p36jVblWqQIg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_c8NK77Dz-8p36jVblWqQIg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p><span style="color:inherit;">As the top-level plants cast a shadow on the lower-level plants, these lower-level plants tend to grow in the outward direction in search of sunlight, instead of growing straight naturally. This</span><span style="color:inherit;">&nbsp;can affect the photosynthesis process, which could lead to stunted growth and reduced yield.</span><br></p></div>
</div></div></div></div></div><div data-element-id="elm_SfYd71Mn3fRs8lJBxgJkbg" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_SfYd71Mn3fRs8lJBxgJkbg"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_9OukYBvJsG8dVKs__ucknA" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_9OukYBvJsG8dVKs__ucknA"].zprow{ border-radius:1px; } </style><div data-element-id="elm_thLqmVQwx2Poy0446EKbKQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-6 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_thLqmVQwx2Poy0446EKbKQ"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_1MqFgN9CzCqgpSLr3ac5GA" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_1MqFgN9CzCqgpSLr3ac5GA"] .zpimage-container figure img { width: 535px ; height: 421.06px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_1MqFgN9CzCqgpSLr3ac5GA"] .zpimage-container figure img { width:723px ; height:569.03px ; } } @media (max-width: 767px) { [data-element-id="elm_1MqFgN9CzCqgpSLr3ac5GA"] .zpimage-container figure img { width:415px ; height:326.62px ; } } [data-element-id="elm_1MqFgN9CzCqgpSLr3ac5GA"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/Images%20Used/Small%20Height.png" width="415" height="326.62" loading="lazy" size="fit"/></picture></span></figure></div>
</div></div><div data-element-id="elm__kVie68duhQRT3DIv-ClhA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-6 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm__kVie68duhQRT3DIv-ClhA"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_uDAS-zzFumshSVviQGjUYA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_uDAS-zzFumshSVviQGjUYA"].zpelem-text { border-radius:1px; margin-block-start:127px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="font-family:&quot;Libre Baskerville&quot;, serif;font-size:28px;letter-spacing:normal;">A-frames are best suitable for growing small-height plants like baby spinach, lettuces, parsley, rocket, celery, coriander, tot soi etc.</span><br></p></div>
</div></div></div><div data-element-id="elm_MtHurejmh5QiXW0qHB-THA" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_MtHurejmh5QiXW0qHB-THA"].zprow{ border-radius:1px; } </style><div data-element-id="elm_jYPd7Th-Fsd-MoB_KIyI7w" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_jYPd7Th-Fsd-MoB_KIyI7w"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_C95gO5Ta5ihgR0F2Sq4KWQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_C95gO5Ta5ihgR0F2Sq4KWQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><p><span style="color:inherit;">In conclusion, when you are setting up an A-frame NFT hydroponics system, do avoid these common mistakes in order to get the best output from you A-frame structures.</span><br></p></div></div></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Sun, 23 Apr 2023 17:00:00 +0530</pubDate></item><item><title><![CDATA[LED grow lights for Vertical Farming - Understanding PAR, PPF, and PPFD]]></title><link>https://www.citygreens.ai/blogs/post/led-plant-grow-lights-par-ppf-ppfd</link><description><![CDATA[<img align="left" hspace="5" src="https://www.citygreens.ai/Blog Images/Lettuce RK2.jpg"/>Understanding the correct unit of measuring light for indoor farming- PAR, PPF, and PPFD]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_rh-sd1aKQxmzLO_cFuOScw" data-element-type="section" class="zpsection "><style type="text/css"> [data-element-id="elm_rh-sd1aKQxmzLO_cFuOScw"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_-UbjY5sEQx2ckY74-AkFKQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_tYPOmwr5R7yHSqzUcauNwA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_S9aqyaRwQeKf3zzAqbAumw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_S9aqyaRwQeKf3zzAqbAumw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p class="p3"><span>Artificial lights have long been used in agriculture to supplement the natural light and increase crop yield. The scenarios where external lighting may be of use may include growing in areas with shorter day-light duration, cold climatic zones, growing indoors, or growing in Vertical farm, etc.</span><br></p><p class="p4"><span class="s4"><br></span></p><p class="p4"><span class="s4">There are different kind of artificial lights that can be used for supplementing growth like incandescent bulbs, fluorescent lights, metal halides, high-pressure sodium halides, LED lights, etc. </span></p><p class="p4"><span class="s4"><br></span></p><p class="p4"><span class="s4">The scope of this primer is limited to LED based grow lights used in Vertical Farms.</span><span>&nbsp; &nbsp;</span></p><p class="p4"><span><br></span></p></div>
</div></div></div></div></div><div data-element-id="elm_MDAdV6dJ43jbB04QQU9jqg" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_MDAdV6dJ43jbB04QQU9jqg"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_gM_vYtZAf6YAKaNtADJ9Ow" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_gM_vYtZAf6YAKaNtADJ9Ow"].zprow{ border-radius:1px; } </style><div data-element-id="elm_mA9EFHMPaSdp_izYj1r1uA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_mA9EFHMPaSdp_izYj1r1uA"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_gAacgEfgduAnR_WUrTQpVA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_gAacgEfgduAnR_WUrTQpVA"].zpelem-heading { background-color:rgba(206,243,224,1); background-image:unset; border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true">Basic Concepts</h2></div>
</div></div></div></div><div data-element-id="elm_bR1Ab-Ay54YIErT-egF41w" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_bR1Ab-Ay54YIErT-egF41w"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_wC79ULqXaQMnIrJwdSWaSA" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_3emEcxTi_f3XNvRLDXZOwA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-6 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_AKFSGyJVuCxKtI9_RB5VWw" data-element-type="image" class="zpelement zpelem-image "><style> [data-element-id="elm_AKFSGyJVuCxKtI9_RB5VWw"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="" data-mobile-image-separate="" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/Blog%20Images/Light.png" size="fit" style="width:100%;padding:0px;margin:0px;"/></picture></span></figure></div>
</div></div><div data-element-id="elm_3rADnlhiZxg8dU-3zDdaeg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-6 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_HMWsXV2GIFURMkof6Iz9hQ" data-element-type="iconHeadingText" class="zpelement zpelem-iconheadingtext "><style type="text/css"> [data-element-id="elm_HMWsXV2GIFURMkof6Iz9hQ"].zpelem-iconheadingtext{ border-radius:1px; } </style><div class="zpicon-container zpicon-align-left "><style></style><span class="zpicon zpicon-common zpicon-anchor zpicon-size-md zpicon-style-none "><svg viewBox="0 0 512 513.5" height="512" width="513.5" xmlns="http://www.w3.org/2000/svg"><path d="M109 38.5L142.5 72 120 94.5 86.5 61zm294 0L425.5 61 392 94.5 369.5 72zm-147 10c78.95-.749 144 64.436 144 143.5 0 43.29-19.986 80.986-46.5 107.5-19.809 18.394-32 42.033-32 65.5v19H320v64h-36.5c-5.553 9.55-15.715 16-27.5 16s-21.947-6.45-27.5-16H192v-96c-3.24-17.87-12.705-35.39-28-48.5-35.727-30.368-57.169-77.527-50-129.5 8.977-64.628 60.63-117.062 125.5-124.5.174-.021.326.021.5 0 5.371-.652 10.736-.95 16-1zm0 32c-4.122.059-8.285.474-12.5 1-50.102 5.566-90.999 46.09-98 96.5-5.63 40.827 11.227 76.969 39.5 101 22.21 19.038 33.99 45.573 37.5 73h70c3.768-28.672 17.507-54.937 39-75l-.5-.5c21.486-21.486 37-50.99 37-84.5 0-61.776-50.164-112.378-112-111.5zM32 192h48v32H32v-32zm400 0h48v32h-48v-32zM120 321.5l22.5 22.5-33.5 33.5L86.5 355zm272 0l33.5 33.5-22.5 22.5-33.5-33.5zM224 384v32h64v-32h-64z"></path></svg></span><h2 class="zpicon-heading " data-editor="true">What is light?</h2><div class="zpicon-text-container " data-editor="true"><p><span style="color:inherit;font-size:18px;"><span>Light is the part of the electromagnetic spectrum that is visible to human eyes. This will range from approx. 400 nm to 700 nm.</span></span><br></p></div>
</div></div></div></div></div></div><div data-element-id="elm_LYNNxS69_K5CYLmEPAd0hw" data-element-type="section" class="zpsection "><style type="text/css"> [data-element-id="elm_LYNNxS69_K5CYLmEPAd0hw"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_IxF-erEhY0pPFzzts4PMOA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_4z_kzB1dNRZRayDIwbZneg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_gkw_8pc0a5fZjeyuY03GBw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_gkw_8pc0a5fZjeyuY03GBw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p class="p3"><em><span class="s2"><b>How is it measured?</b></span></em><br></p><p class="p9"><span class="s4">The standard unit of measuring light is lumens (or foot-candles or lux). This unit measures the brightness of light as measured by human eyes. This measure will have the highest reading in the yellow-green spectrum, and lowest on either end (the red and the blue spectrum.)</span></p><p class="p9"><span class="s4"><br></span></p><p class="p8"><em><span class="s2"><b>Do plants see the light in the same way as humans do?</b></span></em></p><p class="p9"><span class="s4">Plants do not see (read use) the light the same way as humans do. Different frequencies of lights show different impact on different biochemical processes within the plants. As such it is not ideal to use the measures (like lumens) developed for human eyes to measure and understand the impact of light on plants.</span></p><p class="p8"><em><span class="s2"><b><br></b></span></em></p><p class="p8"><em><span class="s2"><b>How do plants use light?</b></span></em>&nbsp;</p><p class="p11"><span class="s4">Different wavelengths of light pack varying amount of energies in them. This energy is carried by photons. When the photons fall on plant's surface, they get absorbed by specific pigments (ex chlorophyll a, chlorophyll b, carotenoids, etc.) within the plants and the energy thus released helps in carrying out the process of photosynthesis. As such, for plants, instead of measuring how bright a light is (lumens), it is more relevant to measure how many photons are being emitted by the light.</span></p><p class="p11"><span class="s4"><br></span></p></div>
</div></div></div></div></div><div data-element-id="elm_Es9SftSub3hsguyDAfGEMg" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_Es9SftSub3hsguyDAfGEMg"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_J76vajNg4fjIuKCIYrU_0Q" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_J76vajNg4fjIuKCIYrU_0Q"].zprow{ border-radius:1px; } </style><div data-element-id="elm_EJN6K-02RBeaSH5pSQczTg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_EJN6K-02RBeaSH5pSQczTg"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_HU0-fqtoZvcKD8vZSH8Gig" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_HU0-fqtoZvcKD8vZSH8Gig"].zpelem-heading { background-color:rgba(206,228,243,0.71); background-image:unset; border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true">Units of Measuring Light for Plants<br></h2></div>
</div></div></div></div><div data-element-id="elm_QLtLe8xdpkLTFfq0IjVHEA" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_QLtLe8xdpkLTFfq0IjVHEA"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_6OmkK-gVsFy86tAtT3VW2w" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_6OmkK-gVsFy86tAtT3VW2w"].zprow{ border-radius:1px; } </style><div data-element-id="elm_8oIrSM7pjn_dk8Avf7JWpg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_8oIrSM7pjn_dk8Avf7JWpg"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_CQPS5-QkzID67SQzqW6GKA" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_CQPS5-QkzID67SQzqW6GKA"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_CQPS5-QkzID67SQzqW6GKA"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div></div></div></div></div><div data-element-id="elm_-F2O0YX3UCmXmOcjM2yNLw" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg zscustom-section-159 "><style type="text/css"> [data-element-id="elm_-F2O0YX3UCmXmOcjM2yNLw"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_5GipYH64_mUI5Yu8Y7mtWQ" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start " data-equal-column=""><style type="text/css"> [data-element-id="elm_5GipYH64_mUI5Yu8Y7mtWQ"].zprow{ border-radius:1px; } </style><div data-element-id="elm_Z9vTf4xPqTxnRgzZBJcxwA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-6 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_W4zKNVW6_isFJK7-WlkojQ" data-element-type="row" class="zprow zprow-container zsright-aligned-readmore-wrap zpalign-items-flex-start zpjustify-content-flex-start " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_UsUggq8jN5Zlc59pI7uYFg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zsright-aligned-readmore zpalign-self- zplight-section zplight-section-bg "><style type="text/css"></style><div data-element-id="elm_h6DMroc2q6OAcGL3FZ3QdQ" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start " data-equal-column=""><style type="text/css"> [data-element-id="elm_h6DMroc2q6OAcGL3FZ3QdQ"].zprow{ border-radius:1px; } </style><div data-element-id="elm_DSd6GDOUt2FiFKu-c-fvQg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_TbevtCSq5nmWGNGyVIbsKg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_TbevtCSq5nmWGNGyVIbsKg"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">PAR</h4></div>
<div data-element-id="elm_qjGm_d_ocIyOyvLJviTpUw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_qjGm_d_ocIyOyvLJviTpUw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span>Earlier, it was believed* that only the lights between 400nm to 700nm (approx. same as the visible spectrum) impact the rate of photosynthesis in plants. The wavelengths in this range are thus deemed to be Photosynthetically active.</span></p><p><span><br></span></p><p><span style="color:inherit;"></span></p><p><span>PAR (Photosynthetic Active Radiation) is the term used to denote wavelengths between 400nm and 700nm. PAR measures all these wavelengths equally. Unlike a lumen scale which will show a higher peak for the yellow-green region, a PAR scale will show each wavelength to be of the same height in a uniform light.</span></p></div>
</div></div></div></div></div><div data-element-id="elm_Zi_-bxfj8YMg0KARpfl1Aw" data-element-type="row" class="zprow zprow-container zsright-aligned-readmore-wrap zpalign-items-flex-start zpjustify-content-flex-start " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_KoJ7Z78uEyM7sXi8rl9rGQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zsright-aligned-readmore zpalign-self- zplight-section zplight-section-bg "><style type="text/css"></style><div data-element-id="elm_ABrq0ypWx8KGu35meOjqfA" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start " data-equal-column=""><style type="text/css"> [data-element-id="elm_ABrq0ypWx8KGu35meOjqfA"].zprow{ border-radius:1px; } </style><div data-element-id="elm_u906RO1xXHAXUaEar3BECw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_SkTJ61D0BxjoOAmzdJ7l1w" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_SkTJ61D0BxjoOAmzdJ7l1w"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">PPF</h4></div>
<div data-element-id="elm_DJEwZQBJ7q8O-qxDKXmOVw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_DJEwZQBJ7q8O-qxDKXmOVw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;">Photosynthetic Photon Flux measures the total amount of PAR produced by a lighting system each second. In layman terms, it measures the number of photons (within 400nm to 700nm range) that are being emitted from a light source per second.</span><br></p></div>
</div></div></div></div></div><div data-element-id="elm_0TgumP2nUXMApt12l7CtSQ" data-element-type="row" class="zprow zprow-container zsright-aligned-readmore-wrap zpalign-items-flex-start zpjustify-content-flex-start " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_e-3eYI1OEMnRJj9qPfwIBQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zsright-aligned-readmore zpalign-self- zplight-section zplight-section-bg "><style type="text/css"></style><div data-element-id="elm_I6kMqOmhUH5fgWZgwFlcMg" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start " data-equal-column=""><style type="text/css"> [data-element-id="elm_I6kMqOmhUH5fgWZgwFlcMg"].zprow{ border-radius:1px; } </style><div data-element-id="elm_90dYmkf1Zc0FsWOPpeUW2g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_6rCxOqiHZC0XQEQVXVxILg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_6rCxOqiHZC0XQEQVXVxILg"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">PPFD**</h4></div>
<div data-element-id="elm_dDjIoOgKbAy21-Pmc7x90Q" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_dDjIoOgKbAy21-Pmc7x90Q"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;">PPFD or PPF Density measures the amount of PPF that falls on a plant’s surface per second.</span><br></p></div>
</div></div></div></div></div></div><div data-element-id="elm_We2Y5W2PXzJTbX-q-vt7fA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-1 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_g6VlMBM_-HAje8bD3ZN2XQ" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_g6VlMBM_-HAje8bD3ZN2XQ"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_g6VlMBM_-HAje8bD3ZN2XQ"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div></div><div data-element-id="elm_ob39JJKuRhHV_nCGx_7yEw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-5 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_SggyH5SABIS9dGTcV4msLw" data-element-type="box" class="zpelem-box zpelement zpbox-container zsleft-bordered-heading-box zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_SggyH5SABIS9dGTcV4msLw"].zpelem-box{ border-radius:1px; } </style><div data-element-id="elm_LavBhp3fY2WreSwJuyk-GA" data-element-type="heading" class="zpelement zpelem-heading zsleft-bordered-heading "><style> [data-element-id="elm_LavBhp3fY2WreSwJuyk-GA"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-type3 zpheading-align-left " data-editor="true">While evaluating two grow lights, the one with higher PPFD rating would be better than the one with lower rating.</h2></div>
<div data-element-id="elm_CLPa7eNKtDHy9mSWkp33nQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_CLPa7eNKtDHy9mSWkp33nQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span>*It is now known that even UV and IR wavelengths impact the process of photosynthesis.</span></p><p><span><br></span></p><p><span style="color:inherit;"></span></p><p><span>**PPFD reading does not include PPF produced by IR or UV wavelengths.</span></p></div>
</div><div data-element-id="elm_SgEt6pVFsnr4DWk8_ivLFg" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_SgEt6pVFsnr4DWk8_ivLFg"] div.zpspacer { height:0px; } @media (max-width: 768px) { div[data-element-id="elm_SgEt6pVFsnr4DWk8_ivLFg"] div.zpspacer { height:calc(0px / 3); } } </style><div class="zpspacer " data-height="0"></div>
</div></div></div></div></div></div><div data-element-id="elm_Df2sY7P57z2kgzCtKXffdg" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_Df2sY7P57z2kgzCtKXffdg"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_RQDI8cew1uEocb0ZnGt2IA" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_RQDI8cew1uEocb0ZnGt2IA"].zprow{ border-radius:1px; } </style><div data-element-id="elm_bleF2p69hu5f9mLmZq3Q9g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_bleF2p69hu5f9mLmZq3Q9g"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_--MqZp7voE0DNFmvw2cO-Q" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_--MqZp7voE0DNFmvw2cO-Q"].zpelem-heading { background-color:rgba(206,243,224,1); background-image:unset; border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true">Spectrum<br></h2></div>
</div></div></div></div><div data-element-id="elm_BZxyqxIM6iHO9bzTdzqU9w" data-element-type="section" class="zpsection "><style type="text/css"> [data-element-id="elm_BZxyqxIM6iHO9bzTdzqU9w"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_R-vKxADu9IpO5ubk97LKwg" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_R-vKxADu9IpO5ubk97LKwg"].zprow{ border-radius:1px; } </style><div data-element-id="elm_q9w3Ash26SIBYyoj8Y54LA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_q9w3Ash26SIBYyoj8Y54LA"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_t6bOoCeNBka8-Yi61EitGg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_t6bOoCeNBka8-Yi61EitGg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p class="p3">Going by above understanding, one may ask, is PPFD the holy grail of plant lighting? Is it the only parameter one should consider while evaluating lights?</p><p class="p3"><br></p><p class="p3">The answer would be a resounding NO!</p><p class="p3"><br></p><p class="p3">Using the PPFD measure, we can find out how many photons are reaching the plant surface. Yet, by using PPFD alone, we cannot figure out the distribution of these photons. As stated earlier, different photons carry a different amount of energy in them.&nbsp;<span style="color:inherit;">Photons of a few specific wavelengths have a greater impact on the process of photosynthesis than the photons of other wavelengths.&nbsp;</span></p><span style="color:inherit;"><br><div>What that means is, if somehow we can control the wavelength of photons coming from a light source, we can impact the rate of photosynthesis as well. This ability comes through using LED diodes that emit photons of a particular wavelength. The distribution of different diodes in a light source defines the Spectrum of the light.&nbsp;</div><div><br></div><div>Along with PPFD, the Spectrum is the other important parameter that one should consider while procuring grow lights.&nbsp; In the next article in this series, we will take a closer look at the Spectrum. Till then,</div><br><div>Happy Growing!</div></span></div>
</div></div></div></div></div><div data-element-id="elm_KkXXBu6PvH1cvA6r3Jubqw" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_KkXXBu6PvH1cvA6r3Jubqw"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_HlPaJInsMakVVPNrqXH6Kw" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_HlPaJInsMakVVPNrqXH6Kw"].zprow{ background-color:rgba(52,152,219,0.15); background-image:unset; border-radius:1px; padding:10px; } </style><div data-element-id="elm_gDPUajOXYAn3mA8UTlrNTg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_gDPUajOXYAn3mA8UTlrNTg"].zpelem-col{ border-radius:1px; } </style><div class="zpelement zpelem-newsletter " data-list-id="1194427000000417007" data-integ-type="1" data-element-id="elm_d5-fzChc5MJZvDjT_kFjqw" data-element-type="newsletter"><style type="text/css"> [data-element-id="elm_d5-fzChc5MJZvDjT_kFjqw"].zpelem-newsletter input[type="text"]{ border-radius:1px; } [data-element-id="elm_d5-fzChc5MJZvDjT_kFjqw"].zpelem-newsletter{ border-radius:1px; } </style><div class="zpnewsletter-container zpnewsletter-style-01 "><h2 class="zpheading zpheading-align-center zpnewsletter-heading" data-editor="true">Subscribe to CityGreen's Blog</h2><p class="zptext zptext-align-center zpnewsletter-desc" data-editor="true"><span style="color:inherit;">Loved the content? Subscribe here to get our blogs delivered directly to your mailbox.</span></p><form class="zpform-container zpnewsletter-input-container"><label for="Email_elm_d5-fzChc5MJZvDjT_kFjqw" class="zs-visually-hidden">Email</label><input type="text" id="Email_elm_d5-fzChc5MJZvDjT_kFjqw" name="email" placeholder="Email" class="zpnewsletter-email-input-field"/><button type="submit" class="zpbutton zpnewsletter-button zpbutton-type-primary zpbutton-size-md">Subscribe</button></form></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Wed, 24 Apr 2019 11:16:41 +0530</pubDate></item><item><title><![CDATA[Why do Vertical Farms fail in India? Lack of Market.]]></title><link>https://www.citygreens.ai/blogs/post/vertical-farms-fail-india</link><description><![CDATA[<img align="left" hspace="5" src="https://www.citygreens.ai/Blog Images/NFT Strawberry.jpeg"/>One of the primary reasons for failure of Vertical Farms in India is lack of market due to high price of growing indoors.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_kQxIfzFuSOSBfWhND6SiDg" data-element-type="section" class="zpsection "><style type="text/css"> [data-element-id="elm_kQxIfzFuSOSBfWhND6SiDg"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_HATaNPYBRSmqYSxac1jvWg" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_RYkyZzfHT_erb8YqgqS_6Q" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_QeDd9vYlSS-eCkGAgQYmrA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_QeDd9vYlSS-eCkGAgQYmrA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div>In the <a href="http://www.citygreens.in/blogs/post/vertical-farms-fail-india-stop-copying-west">previous part of this series</a>, we had discussed one of the significant reasons for failures of commercial Urban Farms in India. The fallacies considered there result in substantially high input costs. The higher input costs force the grower to price their produce at a significant premium to the market price. Higher pricing, in turn, leads to a lower uptake of sales and resultant failure of the farm.&nbsp;</div></div>
</div></div></div></div></div><div data-element-id="elm_ucgTRoGeYM61v2PE6qs8JQ" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_ucgTRoGeYM61v2PE6qs8JQ"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_09sLe5Mt2bFdChxfMNEshw" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_09sLe5Mt2bFdChxfMNEshw"].zprow{ border-radius:1px; } </style><div data-element-id="elm_Y8T0QcjqnO2y2idS5reH6A" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_Y8T0QcjqnO2y2idS5reH6A"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_9xovLWs8Ykes-nq-MpU3lw" data-element-type="image" class="zpelement zpelem-image "><style> [data-element-id="elm_9xovLWs8Ykes-nq-MpU3lw"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="" data-mobile-image-separate="" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/Blog%20Images/High%20Sell%20Price.jpg" size="fit" data-lightbox="true" style="width:100%;padding:0px;margin:0px;"/></picture></span></figure></div>
</div></div></div></div></div><div data-element-id="elm_y_1L5sqIfu1mY_GptQBOTQ" data-element-type="section" class="zpsection "><style type="text/css"> [data-element-id="elm_y_1L5sqIfu1mY_GptQBOTQ"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_jptvdqLCTtmEYyc7mtpeiQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_uY5DR2xLVPA5cS9zm4fqlQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_ptR8PDsEcGNyjeOOg2S5zw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_ptR8PDsEcGNyjeOOg2S5zw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><span>This brings us to our second observation for reason of failures of Vertical Farms in India, which is lack of Market. Of all the inquiries we receive from Commercial Farming aspirants, hardly, few would come to us after identifying a potential market for the crops they would want to grow. An approximate representation of the basic thought process (that we have observed) works in the following fashion.&nbsp;</span></div><div><span><br></span></div></div>
</div></div></div></div></div><div data-element-id="elm_1REjLSdGFoNCk9sBd5pHtw" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg zscustom-section-159 "><style type="text/css"> [data-element-id="elm_1REjLSdGFoNCk9sBd5pHtw"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_FwYr2PeRfBL6jHdl4NZSiQ" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start " data-equal-column=""><style type="text/css"> [data-element-id="elm_FwYr2PeRfBL6jHdl4NZSiQ"].zprow{ border-radius:1px; } </style><div data-element-id="elm_1qQo55yASjp5pAKI0GxdpQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-6 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_QpLhOlcizYBb8mVK7p1VxA" data-element-type="row" class="zprow zprow-container zsright-aligned-readmore-wrap zpalign-items-flex-start zpjustify-content-flex-start " data-equal-column=""><style type="text/css"> [data-element-id="elm_QpLhOlcizYBb8mVK7p1VxA"].zprow{ border-radius:1px; } </style><div data-element-id="elm_pZ3KSJQLq_C16C3ebxq7Hw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zsright-aligned-readmore zpalign-self- zplight-section zplight-section-bg "><style type="text/css"></style><div data-element-id="elm_kfG6BPcbOrE1FZNT3NvS2Q" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start " data-equal-column=""><style type="text/css"> [data-element-id="elm_kfG6BPcbOrE1FZNT3NvS2Q"].zprow{ border-radius:1px; } </style><div data-element-id="elm_akGQsFniKMO-lZRbsQXF5g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_akGQsFniKMO-lZRbsQXF5g"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_G4ZO8Xx8L_W891csVXt5iw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_G4ZO8Xx8L_W891csVXt5iw"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Step 1</h4></div>
<div data-element-id="elm__o7zPNulb1oER6Rmmwk6eg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm__o7zPNulb1oER6Rmmwk6eg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;">decide on setting up a Hydroponic / Vertical Farm&nbsp;</span><br></p></div>
</div></div></div></div></div><div data-element-id="elm_0yu305zyCKVzGRuLiEC3Dg" data-element-type="row" class="zprow zprow-container zsright-aligned-readmore-wrap zpalign-items-flex-start zpjustify-content-flex-start " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_rJN7umQv59ORrDJ_DOw-6g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zsright-aligned-readmore zpalign-self- zplight-section zplight-section-bg "><style type="text/css"></style><div data-element-id="elm_EgO8PMKPb7aH1dI_ZSo23A" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start " data-equal-column=""><style type="text/css"> [data-element-id="elm_EgO8PMKPb7aH1dI_ZSo23A"].zprow{ border-radius:1px; } </style><div data-element-id="elm_CEuOYqb8pkVGN3PUl7s11A" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_okVja6Dm-JS0sHjizo7ZwA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_okVja6Dm-JS0sHjizo7ZwA"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Step 2</h4></div>
<div data-element-id="elm_p36HhBLNZjFdPs3CAdzESw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_p36HhBLNZjFdPs3CAdzESw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;">decide on the crop-technology combination for the farm (primarily based on googling or hearsay)&nbsp;</span><br></p></div>
</div></div></div></div></div><div data-element-id="elm_Pn_yuUiXK1SwG8MK4Rqgxw" data-element-type="row" class="zprow zprow-container zsright-aligned-readmore-wrap zpalign-items-flex-start zpjustify-content-flex-start " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_Ohp9CMYODaHCRZ2mqUzlHw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zsright-aligned-readmore zpalign-self- zplight-section zplight-section-bg "><style type="text/css"></style><div data-element-id="elm_zBXP7Tumd17J32_PYtPYZA" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start " data-equal-column=""><style type="text/css"> [data-element-id="elm_zBXP7Tumd17J32_PYtPYZA"].zprow{ border-radius:1px; } </style><div data-element-id="elm_i1OuoYUEy83PHMDPHQAQSQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_TMapGIuAihBGsXbFCn2BHA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_TMapGIuAihBGsXbFCn2BHA"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Step 3</h4></div>
<div data-element-id="elm_4zwZBsPSCm36UPUQsQ33lA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_4zwZBsPSCm36UPUQsQ33lA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;">make the BIG investment - set up the physical farm infrastructure&nbsp;</span><br></p></div>
</div></div></div></div></div><div data-element-id="elm_43yy-SBXvDRNu6tvZ1Xvpg" data-element-type="row" class="zprow zprow-container zsright-aligned-readmore-wrap zpalign-items-flex-start zpjustify-content-flex-start " data-equal-column=""><style type="text/css"> [data-element-id="elm_43yy-SBXvDRNu6tvZ1Xvpg"].zprow{ border-radius:1px; } </style><div data-element-id="elm_Q-xdH8byC-GLWytuH34Ffw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zsright-aligned-readmore zpalign-self- zplight-section zplight-section-bg "><style type="text/css"></style><div data-element-id="elm_b1vBIE_yT21dkIUdZqVPyQ" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start " data-equal-column=""><style type="text/css"> [data-element-id="elm_b1vBIE_yT21dkIUdZqVPyQ"].zprow{ border-radius:1px; } </style><div data-element-id="elm_Tu8fCoqIQ2Z-hQBYAIc9bw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_D977aj2WwxT6t-49NQlNhA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_D977aj2WwxT6t-49NQlNhA"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Step 4</h4></div>
<div data-element-id="elm_xO6waPlkmxnITJ0zQxNVLA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_xO6waPlkmxnITJ0zQxNVLA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;">try to figure out how to get the farm to work - the learning curve for crop technology combination</span><br></p></div>
</div></div></div></div></div><div data-element-id="elm_Vbqi5LgRhgOGml7oz_bZuw" data-element-type="row" class="zprow zprow-container zsright-aligned-readmore-wrap zpalign-items-flex-start zpjustify-content-flex-start " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_8p8HTlNaC6Xr15Jz49ec_Q" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zsright-aligned-readmore zpalign-self- zplight-section zplight-section-bg "><style type="text/css"></style><div data-element-id="elm_q4ZIKPzeoG6Wsz5hX4or8w" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start " data-equal-column=""><style type="text/css"> [data-element-id="elm_q4ZIKPzeoG6Wsz5hX4or8w"].zprow{ border-radius:1px; } </style><div data-element-id="elm_JD0vQT11TqBII9tgYydC2Q" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_viWlSB3weKnk9Yu8yLwzSw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_viWlSB3weKnk9Yu8yLwzSw"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Step 5</h4></div>
<div data-element-id="elm_S2UjnyjshRDEZ5AG9FziQQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_S2UjnyjshRDEZ5AG9FziQQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;">try to find a market for the crops</span><br></p></div>
</div></div></div></div></div></div><div data-element-id="elm_AuYLzeWLya8C-gw86um1sg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-1 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_vKVzW-yXpKryfPvKW-sNlQ" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_vKVzW-yXpKryfPvKW-sNlQ"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_vKVzW-yXpKryfPvKW-sNlQ"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div></div><div data-element-id="elm_mSMwphj52mChvvTCramBUg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-5 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_mSMwphj52mChvvTCramBUg"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_tFuBmU8Zxqwaz059NZ3MGA" data-element-type="box" class="zpelem-box zpelement zpbox-container zsleft-bordered-heading-box zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_113ru_7jozx4Xk1JhyA-TQ" data-element-type="heading" class="zpelement zpelem-heading zsleft-bordered-heading "><style> [data-element-id="elm_113ru_7jozx4Xk1JhyA-TQ"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-type3 zpheading-align-left " data-editor="true">This sequence of steps is sub-optimal.</h2></div>
<div data-element-id="elm_8Ye3S2nQy80jUH8StBs2eg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_8Ye3S2nQy80jUH8StBs2eg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-justify " data-editor="true"><p><span style="color:inherit;">Even after one traverses from Step 1 through 4 successfully, the farm may still fail when one realizes that the premium, they were assuming the market will be willing to pay for their produce, does not exist. Often, by the time they reach to Step 5, they have made their cost structure so high that to maintain profitability, the only price they can charge is one that will ensure that they are priced out of the market.</span><br></p><p><span style="color:inherit;"><br></span></p><div><em>To elaborate on the above decision-making cycle, one small case study of an Urban Farmer who had reached out to us with a SoS call.</em></div><p><span style="color:inherit;"><br></span></p><div><strong>Background:</strong><span>&nbsp;Apparently, the grower had set-up the farm based on an excel sheet calculation received from the vendor that assumed an ideal four-week growing cycle and offered a buyback price per head of lettuce as long as it was above 'x' grams. The buyback commitment was for one year and the break-even period was depicted as nine months.&nbsp;</span><br></div><p><br></p></div>
</div><div data-element-id="elm_rTd7_uGR2nG9Cuyu_jYfuQ" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_rTd7_uGR2nG9Cuyu_jYfuQ"] div.zpspacer { height:0px; } @media (max-width: 768px) { div[data-element-id="elm_rTd7_uGR2nG9Cuyu_jYfuQ"] div.zpspacer { height:calc(0px / 3); } } </style><div class="zpspacer " data-height="0"></div>
</div></div></div></div></div></div><div data-element-id="elm_IeTlDu9gBfJ-ILS-JLjIuQ" data-element-type="section" class="zpsection "><style type="text/css"> [data-element-id="elm_IeTlDu9gBfJ-ILS-JLjIuQ"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_OUJVWmBVZ5LveszoejOFIg" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_JrD3gZ1GUzZgZYFkY0mDQg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_JrD3gZ1GUzZgZYFkY0mDQg"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_MIETWLdZujAbI77FhS37cQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_MIETWLdZujAbI77FhS37cQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><br></div><div><strong>Problem Statement:</strong><span> It was almost three months since the farm was set-up however the farmer's revenue was 0.&nbsp;</span><br></div><div><br></div><div>Reason - he was not able to achieve even 50% of the weight (of lettuce) required for availing the buyback offer.&nbsp;</div><div><strong><br></strong></div><div><strong>Root Cause Analysis:</strong> We visited the setup and narrowed down the problem at multiple levels:-&nbsp;</div><div><br></div><div>1. Faulty RO unit giving output water with high pH (7.6 to be precise)&nbsp;</div><div>2. Lack of awareness about pH management at grower's end&nbsp;</div><div>3. Lack of knowledge about the nutritional needs of the crop in question&nbsp;</div><div>4. A poly house set-up without temperature control&nbsp;</div><div><br></div><div><strong>Learnings:</strong> If you look at this case, it typically followed the steps outlined in the above sequence. When the grower reached out to us, he was stuck at Step 4 for almost three months. Sure enough, the vendor did not help as his responsibility got over once the farm was set. From a RoI(Returns on Investment) perspective, this meant that the three months out of the twelve-month buy-back period got over with nil revenue. Further, the excel sheet assumed consistent production around the year. Given that it was a poly house setup without temperature control, the grower will not be able to grow lettuce for more than 4-5 months in a year at max. Since the buyback was only for lettuce and set-up cost almost twice of what it should be (because of buy-back and 9 month break-even calculations in excel, the gullible grower did not mind paying the premium), the vendor will make a handsome profit even if he discards all the lettuce he ends up buying during the buy-back period.&nbsp;</div><div><br></div></div>
</div></div></div></div></div><div data-element-id="elm_bsWEBsbqfiaBQXTsUenUmw" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg zscustom-section-159 "><style type="text/css"> [data-element-id="elm_bsWEBsbqfiaBQXTsUenUmw"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_qgT-VQkLDfA79jEvpqVb2Q" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start " data-equal-column=""><style type="text/css"> [data-element-id="elm_qgT-VQkLDfA79jEvpqVb2Q"].zprow{ border-radius:1px; } </style><div data-element-id="elm_R-rYukjjx6mjhTFXmcBoVQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-6 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_R-rYukjjx6mjhTFXmcBoVQ"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_IKZh3PH2Xl71RHRjmlcRTQ" data-element-type="row" class="zprow zprow-container zsright-aligned-readmore-wrap zpalign-items-flex-start zpjustify-content-flex-start " data-equal-column=""><style type="text/css"> [data-element-id="elm_IKZh3PH2Xl71RHRjmlcRTQ"].zprow{ border-radius:1px; } </style><div data-element-id="elm_RtomlKGdnoQKVlyglvkL6w" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zsright-aligned-readmore zpalign-self- zplight-section zplight-section-bg "><style type="text/css"></style><div data-element-id="elm_M8k8bR19KbAjfhhXoWiqRA" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start " data-equal-column=""><style type="text/css"> [data-element-id="elm_M8k8bR19KbAjfhhXoWiqRA"].zprow{ border-radius:1px; } </style><div data-element-id="elm_GzzZehKK15aBR5y9mGM6JQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_GzzZehKK15aBR5y9mGM6JQ"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_8mLYAFClx82WqUq5nviZpQ" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_8mLYAFClx82WqUq5nviZpQ"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Step 1</h4></div>
<div data-element-id="elm_q7NcY9fMHOAigQLDaTbL5Q" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_q7NcY9fMHOAigQLDaTbL5Q"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;">decide on setting up a Hydroponic / Vertical Farm&nbsp;</span><br></p></div>
</div></div></div></div></div><div data-element-id="elm_QyX9hQpt6dEAYt4OkaVWjQ" data-element-type="row" class="zprow zprow-container zsright-aligned-readmore-wrap zpalign-items-flex-start zpjustify-content-flex-start " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_RVtO7Bsz5Dyu00ggfbPDrw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zsright-aligned-readmore zpalign-self- zplight-section zplight-section-bg "><style type="text/css"></style><div data-element-id="elm_4ZpVMfMs0pgXD6Z-9DfE8w" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start " data-equal-column=""><style type="text/css"> [data-element-id="elm_4ZpVMfMs0pgXD6Z-9DfE8w"].zprow{ border-radius:1px; } </style><div data-element-id="elm_Z9Q1FDh8dt9ik11uQLTGZA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_Z9Q1FDh8dt9ik11uQLTGZA"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_NoCIYlzZ-bHmn_tfK2Lz7A" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_NoCIYlzZ-bHmn_tfK2Lz7A"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Step 2</h4></div>
<div data-element-id="elm_EGsOXOuPXqZJzlHj3zS6SQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_EGsOXOuPXqZJzlHj3zS6SQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;">understand the basics of Urban Farming and different crop-technology combinations. select 2-3 options&nbsp;</span><br></p></div>
</div></div></div></div></div><div data-element-id="elm_XiMVjB3I4tU3VfXCeqaqcQ" data-element-type="row" class="zprow zprow-container zsright-aligned-readmore-wrap zpalign-items-flex-start zpjustify-content-flex-start " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_QAFG_M_uzQ076VSz65CVRQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zsright-aligned-readmore zpalign-self- zplight-section zplight-section-bg "><style type="text/css"></style><div data-element-id="elm_Lnd6IWx3nE-DAHuQSgwUIA" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start " data-equal-column=""><style type="text/css"> [data-element-id="elm_Lnd6IWx3nE-DAHuQSgwUIA"].zprow{ border-radius:1px; } </style><div data-element-id="elm_MoR9wHZcIvUvdx9B7BG7qg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_26VsaMSWQhOFjImDOzMztw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_26VsaMSWQhOFjImDOzMztw"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Step 3</h4></div>
<div data-element-id="elm_7TG3E2O3VtB4hOQtlj-bFA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_7TG3E2O3VtB4hOQtlj-bFA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;">do a market survey, to try to establish a market for the produce</span><br></p></div>
</div></div></div></div></div><div data-element-id="elm_2Quewn5gzh9My2ssTsikkQ" data-element-type="row" class="zprow zprow-container zsright-aligned-readmore-wrap zpalign-items-flex-start zpjustify-content-flex-start " data-equal-column=""><style type="text/css"> [data-element-id="elm_2Quewn5gzh9My2ssTsikkQ"].zprow{ border-radius:1px; } </style><div data-element-id="elm_EFc0Wsq_17qDbmMS-d9c3A" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zsright-aligned-readmore zpalign-self- zplight-section zplight-section-bg "><style type="text/css"></style><div data-element-id="elm_pzPsbLFCnr6PsbvIkxcBUA" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start " data-equal-column=""><style type="text/css"> [data-element-id="elm_pzPsbLFCnr6PsbvIkxcBUA"].zprow{ border-radius:1px; } </style><div data-element-id="elm_eyxya4aXtnDbGrK1aVux3w" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_7p9Hl32MeDp6d6Q8BLhlrQ" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_7p9Hl32MeDp6d6Q8BLhlrQ"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Step 4</h4></div>
<div data-element-id="elm_mme_UyDXkMWRhKGkY5wVOw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_mme_UyDXkMWRhKGkY5wVOw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;">decide on the crop-technology combination for the farm based on learnings gained in Step 2 and 3</span><br></p></div>
</div></div></div></div></div><div data-element-id="elm_M8ZR95moeqwx1KAtqnJdmA" data-element-type="row" class="zprow zprow-container zsright-aligned-readmore-wrap zpalign-items-flex-start zpjustify-content-flex-start " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_8uTAQVgKqpi3u561fVnGvw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zsright-aligned-readmore zpalign-self- zplight-section zplight-section-bg "><style type="text/css"> [data-element-id="elm_8uTAQVgKqpi3u561fVnGvw"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_swf-ICEsIwgWOEMPbNROSg" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start " data-equal-column=""><style type="text/css"> [data-element-id="elm_swf-ICEsIwgWOEMPbNROSg"].zprow{ border-radius:1px; } </style><div data-element-id="elm_JEMiH54n0NJGrpkRuTeXFw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_JEMiH54n0NJGrpkRuTeXFw"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_DhLzXQm9TfoTdE_lSLhsWA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_DhLzXQm9TfoTdE_lSLhsWA"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Step 5</h4></div>
<div data-element-id="elm_hGF6oHM3mwj-ADVsn_gOoA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_hGF6oHM3mwj-ADVsn_gOoA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><span>make the BIG investment -&nbsp;</span><span style="color:inherit;">set up the physical farm infrastructure</span><br></div>
</div></div></div></div></div></div></div><div data-element-id="elm_Mz8O72QwADxMW3IiR9ESCg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-1 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_EUMDPbAq48kcCWOwpiuY6w" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_EUMDPbAq48kcCWOwpiuY6w"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_EUMDPbAq48kcCWOwpiuY6w"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div></div><div data-element-id="elm_TQAW_h-xg4Totj3hhxYZBQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-5 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_TQAW_h-xg4Totj3hhxYZBQ"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_zu-iwmHaqOIenb3RJoRf5Q" data-element-type="box" class="zpelem-box zpelement zpbox-container zsleft-bordered-heading-box zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_1NEalou_oC-9V1N8Tm8vUA" data-element-type="heading" class="zpelement zpelem-heading zsleft-bordered-heading "><style> [data-element-id="elm_1NEalou_oC-9V1N8Tm8vUA"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-type3 zpheading-align-left " data-editor="true">Understand your market, before you set-up your farm.</h2></div>
<div data-element-id="elm_F04IQGWGz_nrITfnRRnyog" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_F04IQGWGz_nrITfnRRnyog"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-justify " data-editor="true"><div>Of these steps, the Step 3 - the failure in establishing a market before one sets up the farm is one mistake we are discussing today. If one can determine the market upfront and arrive at the price they can command, all the calculations can flow backward from there. This process can help growers be prudent on their cost structure depending upon the premium they hope to be able to command from the market. Hope this blog throws some insights and help you in your decision-making process.&nbsp;</div><p><span style="color:inherit;"><br></span></p><div><br></div><div>Happy Growing!</div>
</div></div><div data-element-id="elm_jMrv5kGRtI-_egMa21xrXA" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_jMrv5kGRtI-_egMa21xrXA"] div.zpspacer { height:0px; } @media (max-width: 768px) { div[data-element-id="elm_jMrv5kGRtI-_egMa21xrXA"] div.zpspacer { height:calc(0px / 3); } } </style><div class="zpspacer " data-height="0"></div>
</div></div></div></div></div></div><div data-element-id="elm_k5ZcRk7PVeXJiWN9JHux6g" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_k5ZcRk7PVeXJiWN9JHux6g"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_rXmNLhsmTP2G9YnvE5i9XQ" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_rXmNLhsmTP2G9YnvE5i9XQ"].zprow{ background-color:rgba(52,152,219,0.15); background-image:unset; border-radius:1px; padding:10px; } </style><div data-element-id="elm_6wra8k7duMIAZKtZCdYqBQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_6wra8k7duMIAZKtZCdYqBQ"].zpelem-col{ border-radius:1px; } </style><div class="zpelement zpelem-newsletter " data-list-id="" data-integ-type="" data-element-id="elm_PF_EILxWrKcWqIlhzVAFGA" data-element-type="newsletter"><style type="text/css"> [data-element-id="elm_PF_EILxWrKcWqIlhzVAFGA"].zpelem-newsletter input[type="text"]{ border-radius:1px; } [data-element-id="elm_PF_EILxWrKcWqIlhzVAFGA"].zpelem-newsletter{ border-radius:1px; } </style><div class="zpnewsletter-container zpnewsletter-style-01 "><h2 class="zpheading zpheading-align-center zpnewsletter-heading" data-editor="true"><span style="color:inherit;"><span style="font-size:30px;">Subscribe to CityGreen's Blog</span></span></h2><p class="zptext zptext-align-center zpnewsletter-desc" data-editor="true"><span style="color:inherit;">Loved the content? Subscribe here to get our blogs delivered directly to your mailbox.</span></p><form class="zpform-container zpnewsletter-input-container"><label for="Email_elm_PF_EILxWrKcWqIlhzVAFGA" class="zs-visually-hidden">Email</label><input type="text" id="Email_elm_PF_EILxWrKcWqIlhzVAFGA" name="email" placeholder="Email" class="zpnewsletter-email-input-field"/><button type="submit" class="zpbutton zpnewsletter-button zpbutton-type-primary zpbutton-size-md">Subscribe</button></form></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Wed, 09 Jan 2019 21:20:27 +0530</pubDate></item><item><title><![CDATA[Why do Vertical Farms fail in India? Stop copying the west.]]></title><link>https://www.citygreens.ai/blogs/post/vertical-farms-fail-india-stop-copying-west</link><description><![CDATA[<img align="left" hspace="5" src="https://www.citygreens.ai/Blog Images/Lettuce RK2.jpg"/>one reason of failure of vertical farms is growing exotic produce that does not suit the local palate]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_hOxo96NVQqSSQMqEnVd1ZQ" data-element-type="section" class="zpsection "><style type="text/css"> [data-element-id="elm_hOxo96NVQqSSQMqEnVd1ZQ"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_ebHZE7eSSCmsfYVGVvEbnQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_b1jvH-EDSYe3EqDHgkpL_Q" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_8169ulF-TqWFnI2JB8cm9Q" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_8169ulF-TqWFnI2JB8cm9Q"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:justify;">During our journey in CityGreens, we have met many Consultants, Competitors, Collaborators, Govt. Dignitaries, Investors, Entrepreneurs, Aspirants, and so forth. These encounters have helped us develop deep insights into the industry. It will not be an understatement to say that the Vertical Farming industry in India is still in its infancy. The way this industry shapes up will depend upon a lot of factors, primarily being the establishment of a few successful commercial models at a scale that can help the fence-sitters to make an informed leap of faith.</p><p style="text-align:justify;"><br></p><p style="text-align:justify;">In this series starting today, we will share with you a few insights (specific to Indian context) that we have gained over time. These insights are based on our understanding and the inferences we have drawn. These may not be directly applicable in your specific set of circumstances. However, we do hope that these will help you think more in-depth about the issues that you may face in your journey of Urban Farming.</p><p style="text-align:justify;"><br></p><p style="text-align:justify;">The first insight that we will cover today is the one that we have observed most commonly and has the potential to inflict the maximum damage on the success potential of a farm.</p><p style="text-align:center;"><br></p></div>
</div></div></div></div></div><div data-element-id="elm_M-qvOWJUTBOTirkhOdOYRg" data-element-type="section" class="zpsection zplight-section zplight-section-bg zscustom-section-178 "><style type="text/css"> [data-element-id="elm_M-qvOWJUTBOTirkhOdOYRg"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_qFqVOUDzJG8oKiXReP0PtA" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-center " data-equal-column=""><style type="text/css"> [data-element-id="elm_qFqVOUDzJG8oKiXReP0PtA"].zprow{ background-color:#cef3e0; background-image:unset; border-radius:1px; padding-block-start:0px; padding-inline-end:0px; padding-block-end:0px; padding-inline-start:0px; margin-block-start:0px; margin-inline-end:0px; margin-block-end:0px; margin-inline-start:0px; } </style><div data-element-id="elm_veUcdS2_1ZxvFkbS5wtxtQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_ow9rAjtqdspCGa6wF253fA" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_HmdxlH4z75Bls-t172XjVw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_HmdxlH4z75Bls-t172XjVw"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_XOp2h3TZ9IUYwzA4a4AFlQ" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_XOp2h3TZ9IUYwzA4a4AFlQ"] div.zpspacer { height:0px; } @media (max-width: 768px) { div[data-element-id="elm_XOp2h3TZ9IUYwzA4a4AFlQ"] div.zpspacer { height:calc(0px / 3); } } </style><div class="zpspacer " data-height="0"></div>
</div><div data-element-id="elm_emVt6OEGM-pVt-qCcu8HpQ" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_emVt6OEGM-pVt-qCcu8HpQ"].zpelem-heading { border-radius:1px; padding-block-start:0px; padding-inline-end:0px; padding-block-end:0px; padding-inline-start:0px; margin-block-start:0px; margin-inline-end:0px; margin-block-end:0px; margin-inline-start:0px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true">Aping the West</h2></div>
</div></div></div></div></div></div><div data-element-id="elm_JcXNgTNpwxR2s91vgk4h2g" data-element-type="section" class="zpsection "><style type="text/css"> [data-element-id="elm_JcXNgTNpwxR2s91vgk4h2g"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_scpzLQczu_jmAO5IxJVsJA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_l-zym8Qr24xoGZpoYsjmXw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_4gSOaOkVe8RX9iIzDyZWwg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_4gSOaOkVe8RX9iIzDyZWwg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><p style="text-align:center;"><strong><br></strong></p><p style="text-align:justify;">Agriculture in India, per se, is way behind the western world when it comes to using technological advancements. One such technology that was promoted and supported by various Governments and vehemently abused by some unscrupulous Farmers (to misuse the subsidy system and make undue financial gains) was that of Greenhouse.</p><p style="text-align:justify;"><br></p><p style="text-align:justify;">The reason for failure - aping the west. If you consider polyhouse or Greenhouse technologies, their roots are in Europe. The primary reason these were created was to protect the crops from cold weather. The climate/weather profile in India is very different. Blindly copying the technology to tropical parts of the country resulted in disastrous consequences in many states. (the technology does work well in the colder climatic regions of the country)</p><p style="text-align:justify;"><br></p><p style="text-align:justify;">When it comes to Vertical Farming, one can observe a similar phenomenon is taking place.&nbsp;</p><p style="text-align:justify;"><br></p></div></div>
</div></div></div></div></div><div data-element-id="elm_VBsTsuiBzDGLXWkNrG-Irw" data-element-type="section" class="zpsection zplight-section zplight-section-bg zscustom-section-178 "><style type="text/css"> [data-element-id="elm_VBsTsuiBzDGLXWkNrG-Irw"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_YD-wJcn3vTrCcruRFwhouw" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-center " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_Tv5fSoPKDTn7gc_P5mY2jA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_4mQCvHGGBHuFR-88Xaz9JA" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_isvOPynV6x3iR51GDW3fSw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_isvOPynV6x3iR51GDW3fSw"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_lf3lTTO7HiBdXROxRL9diA" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_lf3lTTO7HiBdXROxRL9diA"] div.zpspacer { height:0px; } @media (max-width: 768px) { div[data-element-id="elm_lf3lTTO7HiBdXROxRL9diA"] div.zpspacer { height:calc(0px / 3); } } </style><div class="zpspacer " data-height="0"></div>
</div><div data-element-id="elm_jEtLbKg4zapusF5RcIbkkg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_jEtLbKg4zapusF5RcIbkkg"].zpelem-heading { border-radius:1px; } </style><h3
 class="zpheading zpheading-style-type1 zpheading-align-center " data-editor="true"><span style="color:inherit;">Most of the vertical farming aspirants we talked to had two things in common</span></h3></div>
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</div></div></div><div data-element-id="elm_M_gUainy4WYXWJ74NYPURg" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start " data-equal-column=""><style type="text/css"> [data-element-id="elm_M_gUainy4WYXWJ74NYPURg"].zprow{ border-radius:1px; } </style><div data-element-id="elm_Tdj3wXnjxZmn6yUD9jRI8w" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-6 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_rvtCasV7O7T6odyfDeYWZg" data-element-type="text" class="zpelement zpelem-text zsmobile-align-center "><style> [data-element-id="elm_rvtCasV7O7T6odyfDeYWZg"].zpelem-text { border-style:dashed; border-color:#000000 !important; border-width:2px; border-radius:4px; } </style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:center;"><span style="color:inherit;">They wanted to use LEDs&nbsp;</span><br></p></div>
</div></div><div data-element-id="elm_XmHE3jfQSctgXmW4gdqjSg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-6 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_XmHE3jfQSctgXmW4gdqjSg"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm__gDiCOxJEiSvQoC6GkStjw" data-element-type="text" class="zpelement zpelem-text zsmobile-align-center "><style> [data-element-id="elm__gDiCOxJEiSvQoC6GkStjw"].zpelem-text { border-style:dashed; border-color:#000000 !important; border-width:2px; border-radius:3px; } </style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:center;"><span style="text-align:justify;">They wanted to grow Lettuce</span><br></p></div>
</div></div></div><div data-element-id="elm_YEkROLIAyy8cZsqvRHo7Tg" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_XVK18FYuK2gwKzcoyxvv7A" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_OPUmPuUbAc4VH0RXqOZ7fw" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_OPUmPuUbAc4VH0RXqOZ7fw"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_OPUmPuUbAc4VH0RXqOZ7fw"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div></div></div></div></div></div></div><div data-element-id="elm_c-sSs38RpIfJTzZGrixNJg" data-element-type="section" class="zpsection "><style type="text/css"> [data-element-id="elm_c-sSs38RpIfJTzZGrixNJg"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_3LvErtu-GMjBVjyJlJcr8g" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_LiKykhgntNfYOXlafiunmg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_2N80itagqVLkKSEGmPauJg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_2N80itagqVLkKSEGmPauJg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><p style="text-align:justify;"><span>The reason? Because that is what they have seen everyone doing the world over. Let us evaluate both of these in the Indian context, one by one.</span><br></p></div><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><div><p style="text-align:justify;"><br></p></div><div><p style="text-align:justify;"><strong>1. Use of LEDs:</strong> Take a step back and look at the problem that LEDs solve; they help you grow indoors. And why do you want to grow indoors?</p></div></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><div><p style="text-align:justify;">a. the land cost is too high.&nbsp;</p><p style="text-align:justify;">b. The temperature outdoors is not conducive to growth (its either sub-freezing or too hot).&nbsp;</p><p style="text-align:justify;">c. one wants to grow in multiple vertical layers (say 10 - 15 levels at least).</p></div></blockquote></blockquote><div><img class="aligncenter wp-image-3220 size-large" src="https://citygreens.in/wp-content/uploads/2018/12/o-LEDs-800x600.jpg" alt="" width="640" height="480"><p style="text-align:justify;">In the Indian context, the first two will not hold. What LEDs will result in, in such a scenario, will be a manifold increase in the Cap-Ex and the Op-Ex, thus pushing away the break-even period further, or increasing the input cost so much that the output product becomes uncompetitive in the market. The third&nbsp;reason may still be the right reason for someone to set-up an LED-based farm in India. But it is cap-ex heavy and should be pursued if one is willing to wait for a long gestation period to break-even.</p><p style="text-align:justify;"><br></p><blockquote style="margin-left:40px;"><p style="text-align:justify;"><strong>2. Growing Lettuce:</strong>&nbsp;Surprisingly, we rarely come across any Urban Farming aspirant who does not want to grow Lettuce. The question we like to ask is, after all, how much lettuce can Indian's consume? People in the west grow lettuce because they eat lettuce day in and day out (as a part of salads or sandwiches which form their staple diet). Indian's don't.</p><p style="text-align:justify;"><br></p></blockquote><p style="text-align:justify;"><span style="color:inherit;"></span></p><div><p style="text-align:justify;">If one observes, one will see that the palate preferences that get developed over time, do so based on the demographic dividends. In semi-arid and desert regions of western India, when our ancestors had to travel long distances, they needed the food that can stay edible for long periods in the hot environment. And you see a lot of gram flour-based snacks in those cuisines (think Gujarati / Rajasthani cuisines). Similarly, in the economically lesser developed eastern parts of the country, potato served as one of the cheapest sources of quick energy, and you can see that influence even today (think Bengali Chicken biryani) in most of the eastern cuisines. Similarly, when it comes to greens, the Indian palate prefers the one that can be grown in tropical regions. Lettuce is definitely not the one.</p></div></div></div>
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                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/Blog%20Images/VF%20Fail%20-%20Grow%20Lettuce.jpg" size="fit" data-lightbox="true" style="width:100%;padding:0px;margin:0px;"/></picture></span></figure></div>
</div></div></div></div></div><div data-element-id="elm_Y8dm8XAbCtZGMBCWThfSlA" data-element-type="section" class="zpsection "><style type="text/css"> [data-element-id="elm_Y8dm8XAbCtZGMBCWThfSlA"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_f8oI3N-qUGPcmmRY-a2hOQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_WyWgWcKGIPDc5hnYw41GEg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_YI6k3bU5ZVeSB2x6haZlGA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_YI6k3bU5ZVeSB2x6haZlGA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:justify;"><span>Unless India transforms into a salad eating nation or lettuce becomes a part of mainstream Indian cuisines (think lettuce paneer instead of Palak Paneer), the market for lettuce will remain limited. In such a scenario, if all the vertical farms start producing lettuce, it will flood the market and lead to price erosion.</span><br></p><div><p style="text-align:justify;"><br></p><p style="text-align:justify;">To grow lettuce or other exotics not native to Indian weather, one needs to make a significant investment in temperature control infrastructure, which makes the cost excessive. You can save on that investments and keep both your Cap-Ex as well as Op-Ex considerably lower if you grow the Indian greens like spinach. (You can still grow lettuce in the winter season and command market price). Having said that, In case you do have an assured market for the supply of lettuce that comes out of your farm (through B2B rate contracts or otherwise), please go ahead and set-up a lettuce factory. But if you are doing it just based on the assumption that you will find the market later, better go small and test the hypothesis first.</p><p style="text-align:justify;"><br></p><p style="text-align:justify;">This brings us to our second observation, which we will cover in the <a href="https://www.citygreens.in/blogs/post/vertical-farms-fail-india">next part of this series</a>. Till then,</p><p style="text-align:justify;"><br></p><p style="text-align:justify;">Happy Growing!</p></div></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Mon, 10 Dec 2018 13:52:55 +0530</pubDate></item></channel></rss>